{"id":58843,"date":"2020-02-13T11:02:43","date_gmt":"2020-02-13T09:02:43","guid":{"rendered":"https:\/\/www.intalio.com\/?p=58843"},"modified":"2020-10-06T11:38:08","modified_gmt":"2020-10-06T08:38:08","slug":"une-strategie-de-contenu-enrichi-renforcee-par-les-assistants-conversationnels-intalio-chatbot","status":"publish","type":"post","link":"https:\/\/archive.intalio.com\/fr\/blogs\/une-strategie-de-contenu-enrichi-renforcee-par-les-assistants-conversationnels-intalio-chatbot\/","title":{"rendered":"Une strat\u00e9gie de contenu enrichi renforc\u00e9e par les assistants conversationnels | Intalio Chatbot"},"content":{"rendered":"

Comme nous en avions d\u00e9j\u00e0 discut\u00e9, les assistants conversationnels ou chatbots, marquent un tournant important dans le domaine du marketing. Le service client, pour \u00eatre plus pr\u00e9cis, a connu une grande \u00e9volution gr\u00e2ce \u00e0 la technologie Chatbot. Qu’en est-il des autres aspects marketing ? Nous avons \u00e9t\u00e9 assist\u00e9s par le chatbot du service client d\u00e9di\u00e9 \u00e0 une t\u00e2che sp\u00e9cifique, mais une entreprise qui souhaite vraiment franchir le pas dans l’espace chatbot concentrera son attention sur les chatbots comme syst\u00e8mes de diffusion de contenu.<\/p>\n

Voyons comment cette solution bas\u00e9e sur l\u2019intelligence artificielle et l\u2019apprentissage automatique transforme le domaine du marketing.<\/p>\n

Un aper\u00e7u du marketing de contenu<\/strong><\/h2>\n

Le fait de cr\u00e9er et de distribuer un contenu utile, pertinent et coh\u00e9rent pour attirer un public clairement cibl\u00e9 et d\u00e9fini, augmentera les profits en transformant ce public en clients. Voici ce qu’est le marketing de contenu, et ce contenu pr\u00e9cieux provient de diff\u00e9rents canaux :<\/p>\n

1- Blogs
\n2- Vid\u00e9os
\n3- Infographie
\n4- Etudes de cas
\n5- eBooks
\n6- Livres blancs
\n7- Listes de v\u00e9rification
\n8- Publications sur les m\u00e9dias sociaux<\/p>\n

La liste est encore longue, et aujourd\u2019hui nous y ajoutons les Chatbots comme un puissant canal de contenu.<\/p>\n

Les utilisateurs d’aujourd’hui se concentrent sur l’\u00e9change de questions et de r\u00e9ponses, ce qui est plus avantageux que de rechercher et de faire d\u00e9filer les flux sociaux. Par cons\u00e9quent, les plates-formes de messagerie ont de grandes chances de devenir les canaux dominants pour promouvoir le contenu et le marketing. La lumi\u00e8re est faite sur les chatbots intelligents.<\/p>\n

Propulser le contenu avec les chatbots Intalio \u00a0<\/strong><\/h2>\n

Au-del\u00e0 du service client et des services, Intalio m\u00eale intelligence artificielle et marketing. Comment ? gr\u00e2ce au chatbot Intalio.<\/p>\n

Tout le monde cherche \u00e0 r\u00e9ussir dans le monde du marketing num\u00e9rique, car il est prouv\u00e9 qu’il permet d’obtenir des b\u00e9n\u00e9fices plus \u00e9lev\u00e9s et d’attirer un public (ou des clients). Ce qui fait de Chatbot une solution \u00e9ligible, c’est sa capacit\u00e9 \u00e0 agir, \u00e0 r\u00e9pondre et \u00e0 informer la personne qui le demande de mani\u00e8re personnalis\u00e9e, ce qui rend automatiquement votre contenu irr\u00e9sistible.<\/p>\n

Voici le r\u00f4le des chatbots bas\u00e9s sur l’IA. Form\u00e9 et programm\u00e9 pour utiliser le langage naturel, vous aurez presque l’impression de discuter avec un humain r\u00e9el !<\/p>\n

Outre l’IA et le ML, le marketing de conversion am\u00e8nera votre chatbot \u00e0 donner la r\u00e9ponse parfaite. Une fois que le chatbot Intalio est atteint, il (ou si nous pouvons l’appeler il\/elle) conna\u00eetra d\u00e9j\u00e0 toutes les informations n\u00e9cessaires pour fournir la r\u00e9ponse exacte et m\u00eame pour conduire le client potentiel au bon endroit, produit ou service. C’est une question d’analyse de donn\u00e9es.<\/p>\n

Feuille de route pour une strat\u00e9gie de contenu chatbot r\u00e9ussie<\/h2>\n

De nombreuses entreprises cr\u00e9ent des chatbots capables de g\u00e9rer les demandes de service client basiques. Les d\u00e9taillants de mode et les \u00e9diteurs, par exemple, mettent en \u0153uvre des chatbots qui peuvent servir d’assistant d’achat personnel pour \u00e9viter tout goulot d’\u00e9tranglement dans leur entonnoir d’achat.<\/p>\n

Par cons\u00e9quent, notre expertise a respect\u00e9 les principales \u00e9tapes pour vous aider \u00e0 avoir une strat\u00e9gie de contenu brillante avec les chatbots.<\/p>\n

1- D\u00e9finissez vos objectifs et votre cas d’utilisation : que vous d\u00e9veloppiez un chatbot informatif ou un chatbot capable de prendre des commandes et de faire des r\u00e9servations, ou bien les deux.<\/p>\n

2- Donnez une voix et une personnalit\u00e9 \u00e0 votre chatbot : la personnalit\u00e9 de votre chatbot repr\u00e9sente l’entreprise. Sa personnalit\u00e9 est pr\u00e9sente \u00e0 chaque \u00e9tape de la conversation, y compris l’accueil, l’explication des services, les questions et les r\u00e9ponses et les informations et services fournis.<\/p>\n

3- D\u00e9velopper tous les d\u00e9veloppements de conversation : vivre une exp\u00e9rience conversationnelle n\u00e9cessite des pratiques brillantes qui vont au-del\u00e0 de la compr\u00e9hension du langage naturel et de la personnalit\u00e9 de votre chatbot. Des sc\u00e9narios inattendus, des interruptions, des ambigu\u00eft\u00e9s et d’autres situations doivent \u00eatre pris en consid\u00e9ration.<\/p>\n

4- Ajoutez des composants visuels : les m\u00e9dias apportent plus de personnalit\u00e9 \u00e0 vos messages et enrichissent la conversation, conduisant ainsi \u00e0 des taux de conversion \u00e9lev\u00e9s.<\/p>\n

5- Amenez vos clients \u00e0 passer \u00e0 la caisse \u00e0 l’aide de l’appel \u00e0 l’action : votre assistant peut \u00eatre votre outil de conversion le plus pr\u00e9cieux en dirigeant votre public vers la destination finale souhait\u00e9e. L’utilisation de boutons d’appel \u00e0 l’action pour diriger les clients vers un produit ou une page sp\u00e9cifique ou m\u00eame pour partager quelque chose sur les r\u00e9seaux sociaux, donne \u00e0 votre marque la possibilit\u00e9 d’\u00e9largir son exposition.<\/p>\n

La bonne r\u00e9ponse au bon moment pour la bonne personne\u2026.<\/h2>\n

Les chatbots repr\u00e9sentent souvent le premier point de contact pour de nombreuses entreprises. Produire du contenu pour les chatbots est essentiel pour la reconnaissance de la marque et la messagerie, et avec les derni\u00e8res technologies, Intalio trouvera toujours un moyen d’am\u00e9liorer votre entreprise et d’am\u00e9liorer votre travail, tout comme nous l’avons fait avec le chatbot Intalio.<\/p>\n

Restez \u00e0 l’\u00e9coute, vous aurez peut-\u00eatre la chance d’essayer notre chatbot intelligent !<\/p>\n

Vous voulez en savoir davantage ? Contactez-nous<\/a>\u00a0!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Comme nous en avions d\u00e9j\u00e0 discut\u00e9, les assistants conversationnels ou chatbots, marquent un tournant important dans le domaine du marketing. Le service client, pour \u00eatre plus pr\u00e9cis, a connu une grande \u00e9volution gr\u00e2ce \u00e0 la technologie Chatbot. Qu’en est-il des autres aspects marketing ? Nous avons \u00e9t\u00e9 assist\u00e9s par le chatbot du service client d\u00e9di\u00e9…<\/p>\n","protected":false},"author":15,"featured_media":51177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164],"tags":[254,140,251,248,252,253],"class_list":["post-58843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-services-fr","tag-analyse-de-big-data","tag-big-data-fr","tag-gouvernance-de-linformation","tag-intelligence-artificielle","tag-technologie-chatbot","tag-tendances-technologiques","category-164","description-off"],"acf":[],"yoast_head":"\nUne strat\u00e9gie de contenu enrichi renforc\u00e9e par les chatbots |Intalio Chatbot<\/title>\n<meta name=\"description\" content=\"Les Chatbots marquent un tournant important dans le domaine du marketing. 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