{"id":58370,"date":"2020-07-20T10:06:55","date_gmt":"2020-07-20T07:06:55","guid":{"rendered":"https:\/\/www.intalio.com\/donnees-et-outils-danalyse-la-cle-de-la-transformation-digitale\/"},"modified":"2021-02-05T11:27:26","modified_gmt":"2021-02-05T09:27:26","slug":"donnees-et-outils-danalyse-la-cle-de-la-transformation-digitale","status":"publish","type":"post","link":"https:\/\/archive.intalio.com\/fr\/blogs\/donnees-et-outils-danalyse-la-cle-de-la-transformation-digitale\/","title":{"rendered":"La cl\u00e9 de la transformation digitale: Donn\u00e9es et outils d\u2019analyse"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>Il y a un nombre vertigineux de donn\u00e9es digitales qui envahissent le monde tous les jours et qui sont g\u00e9n\u00e9r\u00e9es par diff\u00e9rents \u00e9l\u00e9ments, qui sont de fa\u00e7on non exhaustive : le trafic sur Internet, le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs, le contenu d\u2019\u00e9v\u00e9nement sp\u00e9cifique, etc\u2026 Un plus grand nombre de donn\u00e9es signifie plus de pertinence. Les informations peuvent \u00eatre utilis\u00e9es comme un puissant outil de comp\u00e9tition pour les entreprises lorsqu\u2019elles mettent en place une \u00ab transformation digitale \u00bb faisant des donn\u00e9es et des outils d\u2019analyse une priorit\u00e9 strat\u00e9gique et la cl\u00e9 de la transformation digitale.<\/p>\r\n<h2><strong>Parcours de la transformation digitale <\/strong> \u2013<\/h2>\r\n<p>Aujourd&rsquo;hui, les donn\u00e9es sont consid\u00e9r\u00e9es comme un actif essentiel de l&rsquo;entreprise et l&rsquo;analyse comme une comp\u00e9tence vitale. Par cons\u00e9quent, lorsqu&rsquo;une entreprise envisage de num\u00e9riser son flux de travail, elle doit commencer par mettre en \u0153uvre une solution Big Data et Analytics \u00e0 grande \u00e9chelle pour d&rsquo;abord organiser et donner un sens aux informations disponibles.<\/p>\r\n<p>Alors que de nombreuses entreprises reconnaissent le potentiel des donn\u00e9es et des analyses, certaines restent bloqu\u00e9es dans le mod\u00e8le commercial traditionnel tandis que les autres reconnaissent le potentiel mais n\u2019arrivent pas \u00e0 g\u00e9rer correctement leurs informations.<\/p>\r\n<p>Nos experts chez Intalio ont r\u00e9sum\u00e9 les \u00e9l\u00e9ments cl\u00e9s pour vous mettre sur la bonne voie vers une transformation num\u00e9rique r\u00e9ussie tout en d\u00e9finissant une strat\u00e9gie de donn\u00e9es.<\/p>\r\n<h2>D\u00e9velopper une strat\u00e9gie de donn\u00e9es &#8211;<\/h2>\r\n<p>Les entreprises doivent \u00e9tudier leurs actifs vitaux avec une strat\u00e9gie particuli\u00e8re. Le point de d\u00e9part est de vous demander ce que vous voulez r\u00e9aliser, quels sont les principaux d\u00e9fis et, surtout, \u00e0 quoi vont servir vos donn\u00e9es ?<\/p>\r\n<h3>Identifier l\u2019utilisation des donn\u00e9es &#8211;<\/h3>\r\n<ul>\r\n<li>Comprendre vos march\u00e9s.<\/li>\r\n<li>Offre une experience client.<\/li>\r\n<li>Perfectionner vos services actuels et vos offres .<\/li>\r\n<li>Am\u00e9liorer les op\u00e9rations, avec un meilleur plan marketing par exemple.<\/li>\r\n<\/ul>\r\n<p>Deuxi\u00e8mement, vous devrez identifier le type de donn\u00e9es dont vous avez besoin pour chacune des utilisations identifi\u00e9es ci-dessus. En fonction du profil de votre client, vous reviendrez aux diff\u00e9rentes sources de donn\u00e9es tout en tenant compte des exigences l\u00e9gales, loi RGPD, par exemple, pour extraire puis analyser, en donnant un sens appropri\u00e9 aux donn\u00e9es disponibles.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><strong>Transformer les donn\u00e9es en informations \u2013<\/strong><\/h2>\r\n<p>Comprendre un comportement particulier ou une tendance dans des donn\u00e9es, n\u00e9cessite une analyse approfondie \u00e0 l&rsquo;aide d&rsquo;outils analytiques avanc\u00e9s pour vous permettre de transformer les donn\u00e9es en informations. De nombreuses entreprises sont coinc\u00e9es dans la boucle de la g\u00e9n\u00e9ration de rapports g\u00e9n\u00e9riques et ne font pas d\u2019analyses perspicaces, tandis que d&rsquo;autres ont peut-\u00eatre d\u00e9ploy\u00e9 un outil mais pas le bon, peu sont les entreprises \u00e0 r\u00e9ussir, mais celles qui y parviennent, mettent d\u00e9finitivement la barre plus haut en gagnant un avantage concurrentiel.<\/p>\r\n<p>Comment devenir un leader sans d\u00e9penser tout son argent et obtenir des retours sur investissement imm\u00e9diats\u00a0? Gr\u00e2ce \u00e0 la transformation digitale avec une solution transparente.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><strong>Revaloriser votre entreprise \u2013<\/strong><\/h2>\r\n<p>Apr\u00e8s avoir consid\u00e9r\u00e9 les donn\u00e9es et les analyses comme les cl\u00e9s de la transformation num\u00e9rique, votre entreprise peut ensuite explorer davantage ses autres besoins et passer au d\u00e9ploiement d&rsquo;autres services de contenu \u00e0 int\u00e9grer \u00e0 sa strat\u00e9gie d&rsquo;automatisation des processus.<\/p>\r\n<p>Donner de la valeur \u00e0 votre entreprise peut para\u00eetre \u00e9puisant. Cependant, avec plus de 30 ans d&rsquo;exp\u00e9rience dans les services de contenu, Intalio est en mesure de permettre \u00e0 votre entreprise de prendre instantan\u00e9ment des d\u00e9cisions tourn\u00e9es vers l&rsquo;avenir et de rivaliser dans la nouvelle \u00ab\u00e9conomie num\u00e9rique\u00bb gr\u00e2ce \u00e0 des solutions de contenu avanc\u00e9es permettant \u00e0 vos donn\u00e9es et analyses de devenir les principaux aspects de votre strat\u00e9gie d&rsquo;entreprise et votre objectif.<\/p>\r\n<p>Collectez, mesurez et d\u00e9veloppez avec Intalio car nous offrons une gouvernance optimale des informations gr\u00e2ce \u00e0 un ensemble complet de services bas\u00e9s sur l\u2019Intelligence Artificielle avec les derni\u00e8res technologies et transformant ainsi la fa\u00e7on dont votre entreprise int\u00e8gre le contenu.<\/p>\r\n<p>Intalio \u00a9 Content Services a r\u00e9volutionn\u00e9 les processus tels que la capture de contenu, la gestion des informations, le stockage et l&rsquo;analyse pour fournir une plate-forme ECM compl\u00e8te et fiable.<\/p>\r\n<p>&nbsp;<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"align\":\"center\",\"translatedWithWPMLTM\":\"1\"} -->\r\n<p class=\"has-text-align-center\" style=\"text-align: center;\"><a href=\"https:\/\/archive.intalio.com\/fr\/contact-us\/\">Contactez <\/a>nos experts!<\/p>\r\n<p><!-- \/wp:paragraph -->[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Il y a un nombre vertigineux de donn\u00e9es digitales qui envahissent le monde tous les jours et qui sont g\u00e9n\u00e9r\u00e9es par diff\u00e9rents \u00e9l\u00e9ments, qui sont de fa\u00e7on non exhaustive : le trafic sur Internet, le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs, le contenu d\u2019\u00e9v\u00e9nement sp\u00e9cifique, etc\u2026 Un plus grand nombre de donn\u00e9es signifie plus de pertinence.&hellip;<\/p>\n","protected":false},"author":15,"featured_media":57490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,169,167],"tags":[130,218,210,248],"class_list":["post-58370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-services-fr","category-gouvernance-de-linformation-fr","category-transformation-numerique-fr","tag-artificial-intelligence-fr","tag-content-services-fr","tag-insight-fr","tag-intelligence-artificielle","category-164","category-169","category-167","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Donn\u00e9es et outils d\u2019analyse | La cl\u00e9 de la transformation digitale<\/title>\n<meta name=\"description\" content=\"L\u2019analyse des donn\u00e9es est une priorit\u00e9 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