{"id":57966,"date":"2020-08-21T10:01:38","date_gmt":"2020-08-21T07:01:38","guid":{"rendered":"https:\/\/www.intalio.com\/?p=57966"},"modified":"2020-09-10T08:40:10","modified_gmt":"2020-09-10T05:40:10","slug":"construire-lexperience-client-avec-la-transformation-digitale-2","status":"publish","type":"post","link":"https:\/\/archive.intalio.com\/fr\/blogs\/construire-lexperience-client-avec-la-transformation-digitale-2\/","title":{"rendered":"Construire l\u2019exp\u00e9rience client avec la transformation digitale"},"content":{"rendered":"

Les outils, les technologies et les plateformes digitales ont connu ces derni\u00e8re ann\u00e9es un taux d\u2019adoption significatif, ph\u00e9nom\u00e8ne av\u00e9r\u00e9 lorsque l\u2019on constate qu\u2019ils continuent de changer notre mode de vie, nos m\u00e9thodes de travail et notre fa\u00e7on de communiquer avec les autres. Les interactions au niveau des mod\u00e8les B2C et B2B ont \u00e9t\u00e9 radicalement repens\u00e9es gr\u00e2ce \u00e0 la transformation digitale et ce n\u2019est que le d\u00e9but.<\/p>\n

Si votre entreprise n\u2019a pas encore pris s\u00e9rieusement le tournant de \u00ab\u00a0l\u2019\u00e8re digitale\u00a0\u00bb, il est grand temps d\u2019y penser, au risque de se voir distanc\u00e9e par tous ces concurrents qui g\u00e9n\u00e8rent plus de revenus gr\u00e2ce \u00e0 un simple investissement que vous n\u2019avez pas encore d\u00e9cid\u00e9 de faire. La transformation digitale est \u00e0 son apog\u00e9e et il n\u2019y a que des b\u00e9n\u00e9fices \u00e0 en tirer.<\/p>\n

Les clients et les entreprises aujourd\u2019hui\u2026<\/strong><\/h3>\n

Avant, les clients \u00e9taient \u00ab\u00a0fid\u00e8les\u00a0\u00bb envers les marques. Avec l\u2019arriv\u00e9e du digital, les clients attendent d\u00e9sormais des professionnels une relation personnalis\u00e9e et une meilleure exp\u00e9rience client. Les entreprises doivent prendre conscience qu\u2019aujourd\u2019hui, les clients sont devenus plus experts, plus critiques et plus sceptiques. Alors que la loyaut\u00e9 envers une marque semble avoir compl\u00e8tement disparu, l\u2019exp\u00e9rience client devient alors le nouveau cheval de bataille des entreprises.<\/p>\n

Comment votre entreprise peut-elle rivaliser\u2026 <\/strong><\/h3>\n

La relation avec les clients et votre entreprise intervient \u00e0 plusieurs niveaux\u00a0: se rendre dans la boutique, visiter le site internet, parler avec un agent en ligne et plus encore. Ces rencontres sont consid\u00e9r\u00e9es comme des \u201cpoints de contact\u201d qui cr\u00e9ent l\u2019exp\u00e9rience client ou bien y mettent fin.<\/p>\n

Le concept de l\u2019exp\u00e9rience client n\u2019est pas nouveau, cependant la mont\u00e9e des nouvelles technologies a red\u00e9fini ce concept vital. Pour survivre dans le monde du digital, les entreprises doivent bien s\u00fbr exister en ligne, mais pour autant, la pr\u00e9sence en ligne ne suffit plus. Par cons\u00e9quent, vous devez vous alors vous demander ce que l\u2019entreprise peut faire de plus\u00a0? Comment garantir que les exp\u00e9riences clients soient coh\u00e9rentes sur tous les canaux\u00a0?<\/p>\n

La transformation digitale\u2026<\/strong><\/h3>\n

La transformation digitale ne profite pas seulement \u00e0 l\u2019entreprise mais belle et bien au client aussi. Apr\u00e8s avoir compris ce que le client veut et comment il veut g\u00e9rer sa relation avec l\u2019entreprise, il suffit \u00e0 l\u2019entreprise de monter au client combien elle \u00ab\u00a0s\u2019occupe\u00a0\u00bb de lui.<\/p>\n

Les entreprises doivent tout d\u2019abord int\u00e9grer plus d\u2019\u00e9l\u00e9ments digitaux dans leur strat\u00e9gie. Avec une transformation digitale judicieuse, les entreprises pourront cr\u00e9er de meilleures exp\u00e9riences pour leurs clients en am\u00e9nageant leurs ressources en ligne, en automatisant des t\u00e2ches sp\u00e9cifiques et en collectant des donn\u00e9es qui finiront par vous aider \u00e0 mieux servir vos clients.<\/p>\n

Nous pouvons vous aider ! <\/strong><\/h3>\n

Intalio, en tant qu\u2019expert depuis plus de 25 ans en transformation digitale et en gouvernance de l\u2019information, peut vous conseiller sur la strat\u00e9gie et les solutions de d\u00e9veloppement digital qui vous permettront d\u2019am\u00e9liorer l\u2019exp\u00e9rience client que vous offrez, tout en int\u00e9grant les derni\u00e8res technologies.<\/p>\n

En attendant, nous pouvons vous proposer quelques conseils tels que\u00a0:<\/p>\n

    \n
  • Premi\u00e8rement, int\u00e9grer l\u2019automatisation dans votre strat\u00e9gie de relation client.<\/li>\n
  • Deuxi\u00e8me, s\u2019assurer que TOUTES vos informations sont en ligne afin de faciliter les recherches de vos clients.<\/li>\n
  • Troisi\u00e8mement, s\u2019assurer que vos produits correspondent bien aux besoins de vos consommateurs en personnalisant votre contenu.<\/li>\n<\/ul>\n

    Enfin, apprenez \u00e0 mieux conna\u00eetre vos clients pour leur apporter une valeur ajout\u00e9e.<\/p>\n

    Laissez-nous vous aider pour atteindre les objectifs de votre exp\u00e9rience client\u00a0!<\/p>\n

    Contactez-nous !<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Les outils, les technologies et les plateformes digitales ont connu ces derni\u00e8re ann\u00e9es un taux d\u2019adoption significatif, ph\u00e9nom\u00e8ne av\u00e9r\u00e9 lorsque l\u2019on constate qu\u2019ils continuent de changer notre mode de vie, nos m\u00e9thodes de travail et notre fa\u00e7on de communiquer avec les autres. Les interactions au niveau des mod\u00e8les B2C et B2B ont \u00e9t\u00e9 radicalement repens\u00e9es…<\/p>\n","protected":false},"author":15,"featured_media":57970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,169,167],"tags":[130,140,141,131,132,143,144],"class_list":["post-57966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-services-fr","category-gouvernance-de-linformation-fr","category-transformation-numerique-fr","tag-artificial-intelligence-fr","tag-big-data-fr","tag-big-data-analytics-fr","tag-customer-experience-fr","tag-digital-transformation-fr","tag-information-governance-fr","tag-technology-trends-fr","category-164","category-169","category-167","description-off"],"acf":[],"yoast_head":"\nConstruire l\u2019exp\u00e9rience client avec la transformation digitale | intalio<\/title>\n<meta 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